Bachelor of Business Administration
  • Overview
  • Course Information
  • Tuition
  • Benefits

Without communicating about its goods and services, a company would cease to exist. The BBA in Marketing provides you with a broad foundation in marketing concepts, practices and policies. You will explore demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services in order to better understand buyer and seller behaviors. As a final assignment, you will complete a written research project that demonstrates your ability to conduct an investigation of a workplace problem, identify an area for intervention and recommend a plan of preventative action.

General Degree Requirements


The Bachelor of Business Administration degree requires 120 semester credit hours*.

 *A minimum of 60 semester transfer credits or a conferred Associate’s degree are required.


  • Grade Point Average of "C", 2.0, or higher.

  • Official transcripts from a regionally or nationally accredited institution on file for all transfer credit hours accepted by the University.

  • Official documents on file for basis of admission: high school transcript or GED.

  • All financial obligations to the University paid in full.


The University may accept a maximum of 90 semester credit hours in transfer toward the bachelor's degree for coursework completed at an accredited or approved college or university with a grade of "C" or better.


Credit Hour Requirements


  • General Education - 39 credit hours

  • Required Foundational Courses - 33 credit hours

  • Specialization Electives - 18 credit hours

  • Open Electives – 27 credit hours*

  • Required Business Capstone Course - 3 credit hours


Total - 120 credit hours


*Students may select any undergraduate Northcentral courses to fulfill this requirement. Your Academic Advisor can assist you in choosing courses applicable to your career goals

**Electives selected on the initial degree plan can be changed with a request to an Academic Advisor.

See below for specialization courses specific to this program. To learn more, fill out the request information form below or view the course catalog.

Course Code


Course Description


Career Management and Personal Marketing

This course covers career planning, self-assessment, career exploration, and career decision-making as well as r_sum_ and cover letter preparation. The job search process is viewed from the perspective of determining the job market and researching prospective employers. The concepts of building a system that works, developing a sound strategy, creating effective collateral, and using targeted methods and tools to get the interview are introduced using a job manual to build accretive demand for the Learner's skills and abilities.



Advertising is the creation of images, graphics, and imaginative copy that attracts influences and entreats customers to purchase products. The media selected along with the messages created focus upon specific consumer targets (demographic segmentation) that initiates purchase actions for various products and services. Advertising requires planning, media strategies, product brand creation, promotional scheduling, budget preparation, and creative copy and visual design. Media selection and use of benefits selling enable the marketing mix to execute top promotional advertising plans.


Retail Management

Retailing is merchandising to the general public. Retail Management involves operations, merchandise development, product management, and superior supply chain delivery. The Retail Management course examines organizational hierarchy, managerial tools, processes, and methods of product distribution from producer to consumer through the retail establishment. The course comprises a thorough review of the latest techniques in retail management including analytical tools for merchandising, site selection, and all phases of store operations and planning. Concepts cover buying behaviors, retail strategies, planning, legal ethical implications, and operation processes.



Effective selling demands knowledge not only of the business product or service, but also the techniques of dealing with the customers needs and wants and overcoming objections. Effective selling focuses on the customers perceived product value and customer need satisfaction. Concepts covered in this course include ethical behavior, sales psychology, buying behavior, prospecting new customers, sales proposals and presentations, and sales analysis processes.


Professional and Technical Writing

This course is designed to help students develop their technical writing abilities to a professional level. They will learn about audience considerations, style, drafting and revision techniques, how to work in a collaborative environment, and more. A variety of media and formats will be studied, including Web sites, emails, proposals, memos, and instructions.


Presentation Software

This undergraduate level course provides students with information needed to build skills in developing professional presentations, including presentation graphics. Microsoft PowerPoint allows one to make electronic slide show presentations. Becoming familiar with this software will enable students to create and provide presentations to groups using the electronic slide feature.

At Northcentral University, we pride ourselves in being completely transparent when it comes to tuition and fees. We have adopted an all-inclusive tuition model that gives you the cost of your Bachelor of Business Administration Degree Completion tuition and fees in one flat program rate*. The only additional cost above your BBA program rate is books. Learn more about the NCU’s BBA costs below:

  • Per credit cost: $432
  • Per 3 credit course cost: $1,296
  • Program cost: $26,270
  • Average book cost per course: $110
  • Application Fee: $0
  • Learning Management Fee (one-time per program): $350
  • Registration Fee: $0

Click here to learn more about payment and financing options.

*Program rates are subject to change and generally increase at the start of each calendar year.

Total program costs reflected are calculated based on standard degree program credits exclusive of the program’s potential evaluation track. The actual cost of program is determined on the program and track student enters, transfer credits if any and other unique student factors.  For more information: please contact Admissions or refer to the catalog.

If there’s one thing we’ve learned about our students, it’s that they are motivated and ambitious—but they are also busy! At Northcentral University, we’ve designed our education experience to work with you, not against you, so you can achieve your academic goals without sacrificing the quality, flexibility and support you need to be successful.

To learn more, request information or call 1-866-776-0331 to speak with an enrollment advisor today. We offer new courses every Monday of the year so you can get started when it’s best for you.